Silverwood Theme Park sets attendance record

Print Article

A slow economy and increased advertising kept the customers coming to Silverwood Theme Park this year - in record numbers.

More than 650,000 men, women and children filed through the gates of the park this season, which ended last Sunday.

Nancy DiGiammarco, Silverwood sales and marketing director, said attendance was up 6 percent over last year's all-time best, which hit 628,000.

She attributed the performance to increased advertising in the Seattle, Portland and Canada markets. Silverwood saw more visitors from the Canadian cities of Calgary and Edmonton.

"This has become a real vacation destination," she said Friday.

DiGiammarco also said the ailing economy led some families to cut back on spending, but still seek ways to have fun and stick together.

Silverwood was a popular answer, as a plane flight was replaced by a drive to North Idaho.

'We became the economical choice," she said. "Parents said, 'Let's do the old-fashioned '50s, '60s vacation, put the kids in the car, and take a road trip.'"

Silverwood's location, 15 miles north of Interstate 90, is easy to reach, DiGiammarco said.

Print Article

Read More Local News

Goodbye trees, hello better commute

April 25, 2017 at 5:00 am | Coeur d'Alene Press By RALPH BARTHOLDT Staff Writer COEUR d’ALENE — The strip of pines in the median of Seltice Way is a landmark of sorts, giving a boulevard-like flavor — Idaho-style — to the east-west route that ...

Comments

Read More

Spring means fashion — and fun

April 25, 2017 at 5:00 am | Coeur d'Alene Press COEUR d’ALENE — It’s that time of year again, and members of the Cancer and Community Charities need your help for a great cause for the 19th straight year. The group, better known as the 3Cs, will ...

Comments

Read More

Wallace trades finance hats

April 25, 2017 at 5:00 am | Coeur d'Alene Press COEUR d’ALENE — There are no more split loyalties for Brian Wallace. Wallace is stepping down as the director of finance and operations at the Coeur d’Alene School District, taking a similar positio...

Comments

Read More

PF buys Eagles’ vacant site

April 25, 2017 at 5:00 am | Coeur d'Alene Press By BRIAN WALKER Staff Writer POST FALLS — Post Falls and Kootenai County are one step closer to a city center land swap desired by both. The city on Monday closed on the $315,000 purchase of a v...

Comments

Read More

Contact Us

(208) 664-8176
215 N. Second St
Coeur d'Alene, Idaho 83814

©2017 The Coeur d'Alene Press Terms of Use Privacy Policy
X
X