Silverwood Theme Park sets attendance record

A slow economy and increased advertising kept the customers coming to Silverwood Theme Park this year - in record numbers.

More than 650,000 men, women and children filed through the gates of the park this season, which ended last Sunday.

Nancy DiGiammarco, Silverwood sales and marketing director, said attendance was up 6 percent over last year's all-time best, which hit 628,000.

She attributed the performance to increased advertising in the Seattle, Portland and Canada markets. Silverwood saw more visitors from the Canadian cities of Calgary and Edmonton.

"This has become a real vacation destination," she said Friday.

DiGiammarco also said the ailing economy led some families to cut back on spending, but still seek ways to have fun and stick together.

Silverwood was a popular answer, as a plane flight was replaced by a drive to North Idaho.

'We became the economical choice," she said. "Parents said, 'Let's do the old-fashioned '50s, '60s vacation, put the kids in the car, and take a road trip.'"

Silverwood's location, 15 miles north of Interstate 90, is easy to reach, DiGiammarco said.

Read More Local News

Vote today on Top 10 pop songs of the rock era

February 19, 2017 at 11:36 am | Coeur d'Alene Press Step right up to the stage, folks, we’re taking requests. Oh, yeah! The first-ever Press Pop Music Poll is going to be fun, fun, fun. We want all you readers to tell us your favorite pop songs — f...

Read More

Minimum drug sentences generate maximum debate

February 19, 2017 at 5:00 am | Coeur d'Alene Press A bipartisan bill aims to strip mandatory minimum sentences for certain drug offenses from Idaho law — an issue the Legislature gave statutory authority back in 1992 — and return all sentencing to ...

Read More

Missing elderly couple found safe in car

February 19, 2017 at 5:00 am | Coeur d'Alene Press COEUR d'ALENE — An elderly couple reported missing Friday night was found safe in their car Saturday morning. John E. Mann, 69, and Sylvia J. Mann, 72, both of Condon, Ore., were en route to a relat...

Read More

Current, former Cd’A school trustees to discuss March election

February 19, 2017 at 5:00 am | Coeur d'Alene Press COEUR d’ALENE — Former and current Coeur d’Alene school board members will attend two community group meetings this week to present information and answer questions about the school district’s March ...

Read More

X