First came the fortune.
And now, the fame.
Thursday's cover story on the front page of USA Today blazed with a photo of the Coeur d'Alene Resort and this headline: "Which state has the fastest-growing economy? It's Idaho, thriving quietly."
"With all due respect to Phoenix, Las Vegas and Orlando, the heart of America's biggest economic boom is right here in Idaho," opens the Boise-datelined story by Dennis Cauchon.
It was more than the talk of town throughout the region, where the paper was sold out in most locations by mid-morning. According to USA Today, it was also the most emailed story of the day.
National spotlights shining on Idaho are basically great things. But residents can also feel some heat from those bright lights.
The good news is that exposure like USA Today's story can have a powerful, positive effect, encouraging desirable businesses to relocate here and bolstering the investment that has spurred growth for the past 20 years. As the story points out, we have showed the strongest economic growth in the nation since 2003 and now boast the lowest unemployment rate (2.4 percent).
Why? Economists agree that it is basically because our industry is so diversified, with every sector registering smashing success. Tourism, construction, farming, technology and service industries all are cited positively in the USA story.
We also benefit from most of the 30,000 or so new residents each year tending to be relatively wealthy and well-educated. We're attracting the kind of people every other state would like to get.
Again, why?
As most every Idahoan already knows, the real key is quality of life. We love the four seasons, the generally rural nature of our state, and the fact that two thirds of it is federally owned and broadly accessible to anyone.
We're also, as the story points out, a libertarian lot, believing in personal responsibility yet opening our hearts and our wallets to neighbors in need.
In other words, there's nothing not to like about Idaho.
Which is the only rub.
Those same 30,000 or so moving here each year are not all inclined to be exemplary citizens, so we must accept a little bad with all that good. Further, as our state and its economy grow, so does the disparity between the haves and the have-nots. That already is the source of untold rancor, and as wealthy retirees feed the local cash registers and municipal coffers, so, too, will they increase the cost of housing and increasingly burden the infrastructure.
Yet we appreciate the positive national exposure and confess to feeling proud that our little state is an economic titan among many dwarves. It's validation that our plans, policies and most of all, our people, literally have no peers.
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