COEUR d'ALENE - On the 10th anniversary, everyone agreed: Five more years.
The city of Coeur d'Alene inked a five-year deal to keep Ironman in Coeur d'Alene, approving the contract Tuesday.
"I think it's been a great asset to the community," said Mayor Sandi Bloem on Wednesday, four days from Sunday's race. "If you add up the value, all the things they do - we know the economic impact and its influence on our values and our physical (well being) and we know a lot of youth, nonprofits for youth activities have benefited ... It's a good partnership, a very healthy partnership."
The partnership includes the Coeur d'Alene Chamber of Commerce, which pays $75,000 every year in sponsorship fees for the event. The economic impact the event brings to the region has been estimated between $8 to $10 million.
The extended deal mirrors agreements from the past 10 years, with the one major change accounting for the change in the bicycle course going south on U.S. 95.
In March, as the sides were closing in on deal, World Triathlon Corporation, which owns Ironman, said Coeur d'Alene is a host city with which the organization wanted to continue to work.
"Ironman would be thrilled to continue the event pending everything works out with the discussions and community support continues to be strong," Shelby Tuttle, WTC public relations specialist, told The Press in March. "Ironman's relationship with the city of Coeur d'Alene has been wonderful."
Costs for the city to host the major tourist and athlete attraction is estimated at $50,000, with $21,000 for police and $24,000 for Fire/EMS. WTC also donates around $50,000 back into the community.
The endurance race that challenges athletes over 140.6 miles of biking, swimming and running has taught the region about setting goals that seem beyond reach, striving for them, and celebrating when you get there, Bloem said.
"I think that's a cultural change that's hard to measure," she said.