Popular coffee house will move this spring - Coeur d'Alene Press: Local News

Popular coffee house will move this spring

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Posted: Sunday, February 16, 2014 12:00 am

COEUR d'ALENE - An iconic downtown business isn't going away.

It's just going east four blocks.

Java on Sherman will still be Java on Sherman, but this spring, owners Lindsay and David Patterson are taking the coffee house and restaurant from 324 to 819 Sherman Ave., site of the former Jonesy's restaurant. An exact opening date hasn't yet been determined.

"There's a term called 'critical mass' in the restaurant industry," David Patterson told The Press. "It's where you reach a point where you can't physically move people faster or do the process any better. We've reached that point."

"It's a great problem to have," added his wife, Lindsay. "We're basically taking our business and putting it in a bigger and better location where we're going to be able to do exactly what we do, but taking it up a notch on all levels.

"We produce so much product out of such a small kitchen, and now we'll have a gigantic kitchen. We are not losing the coffee-house feel by any stretch of the imagination."

Java on Sherman has been called North Idaho's first coffee house, having opened in 1994.

While holding true to their business model and that "coffee-house feel," in many ways the Pattersons see change as good, too.

The new site is 4,182 square feet, more than double the current Java's 1,700 square feet. The full-fledged kitchen, 60 parking spaces and a substantial increase in employees are all part of the new picture. Java now employs 16 full- and part-time; David estimates that number will swell to 25 or more employees when the new restaurant opens.

"We've got a great opportunity too because with the expansion on East Sherman, I know there's a lot of growth that's going to happen in that area," David said.

"We'd love to be an anchor for that in the future," said Lindsay.

And there's another advantage of the new location that can't be overstated.

"There's more than one bathroom," Lindsay said with a laugh.

The Pattersons ackowledged that some of the walk-in traffic Java on Sherman now enjoys might take a hit, but David said Java and its famous "bowl of soul" is a commuter destination, too.

"Our business model works there," he said of the new location.

David and Lindsay met at Starbucks, where both worked in the 1990s. The couple moved to Hayden in 2005 and purchased Java in 2007.

In May, Java on Sherman will celebrate its 20th anniversary.

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  • Civil1 posted at 10:53 am on Tue, Feb 18, 2014.

    Civil1 Posts: 13

    Wish them the best...but...
    "No man's land" location. Not downtown...not east Sherman (where three very successful restaurants are: Jimmy's, Moon Time, M. D's) New location not the quaint location as is current Java.
    The new Location's history should have been a foreboding to Dave. Hard to convince many that this type of move is a sure way to loose what fortunes one may have. I was told once by an experienced restaurateur when looking for a location..."never ever take down plywood!" and this new location has seen more than it's share of boarded up windows.
    My advice: break the new lease and go a new direction...you'll be money ahead.

  • gracious few posted at 7:19 am on Tue, Feb 18, 2014.

    gracious few Posts: 286

    as others have posted, I wish them luck but a VERY BAD move... Nothing has ever had success there, I would be safe to say 80% of the business now, are college students and walk in traffic especially during the summer months... There is no foot traffic at the new location and people are not going to drive when they are on a short break from class, and certainly nobody "tourists" walk past 7th st... even that far is pushing it... Good Luck... I think I would have researched a bit more... There really has been no, new growth in that area.. it is surrounded by residential...

  • Big Bear posted at 11:42 am on Mon, Feb 17, 2014.

    Big Bear Posts: 254

    Java has a loyal following, so mayhaps they are the right fit for this space. Considering the large pieces of property zoned DC (towers) in the area (Zips, south of City Hall) that end of Sherman will undergo changes in the near future. Downtown is spreading out.

  • Veeeee posted at 8:55 am on Mon, Feb 17, 2014.

    Veeeee Posts: 420

    Open the new location but keep the original location too. No brainer. thanks.

  • SamuelStanding posted at 7:41 am on Mon, Feb 17, 2014.

    SamuelStanding Posts: 589

    Bet Tom and Patricia Powers have already snagged this site. Across the street from Beacon/Wine Cellar
    Means one business man... low wages

  • peanutbutter posted at 6:23 am on Mon, Feb 17, 2014.

    peanutbutter Posts: 120

    Great it fits the business model, but it won't fit the mass walk in traffic they now get, fueled by tourism, and the publics desire to people watch. There is only traffic watching down that way. The downtown core employees won't bother dropping in now either. I wish I had the means to occupy the site they are vacating, seems like a great place for a coffee house.

  • local4life posted at 8:36 pm on Sun, Feb 16, 2014.

    local4life Posts: 1

    This will definitely be a change for them, but wish them the best of luck. This town needs more variety in breakfast spots! We all drive by that place and like to comment on all the businesses that fail there, but it seems like we as a town have a bad habit of not branching out to new restaurants and watching them shut their doors. Break the cycle, eat local, not franchises! Best of luck Java, keep it real and people will come.

  • Randy_Myers posted at 11:29 am on Sun, Feb 16, 2014.

    Randy_Myers Posts: 136

    Wow! What a change this will be. I have been going to Java since it opened and also went to the Coffee Roastery which some mentioned here. The latter was definitely the first roaster in Cd'A.

    I wish Java well always but sure will miss the 4th and Sherman location. Some fast moving and shrewed businessperson should open a coffee shop there and will have instant success. Some stopped going to Java as it was too "funky" but the mix of patrons will never be matched.

  • arius1 posted at 11:22 am on Sun, Feb 16, 2014.

    arius1 Posts: 893

    Rarely go there, even though I am an avid coffee drinker and live down by Tubbs. Wish them the best, though I fear it is a risky move. Been here 20 years, and have yet to see any business make it at that location.

  • thetruthinID posted at 10:19 am on Sun, Feb 16, 2014.

    thetruthinID Posts: 59

    No risk, no reward. Best wishes on this new venture. Be watchful of over expansion. Many a business has fell victim of that, and for Java, the term location, location, location has never been more true.

  • wheels1 posted at 9:26 am on Sun, Feb 16, 2014.

    wheels1 Posts: 461

    What's going in at the 4th & Sherman location?

  • efromm posted at 7:42 am on Sun, Feb 16, 2014.

    efromm Posts: 689

    I quit going there when the original owners sold out lost its appeal....

  • dasher posted at 6:46 am on Sun, Feb 16, 2014.

    dasher Posts: 192

    The first actual coffee house was the Coffee Roastery. It was all you could want in a nice little coffee shop. Java opened a few years later and tended to the younger hipster crowd.
    The Roastery was no more some time in the late 90's, if memory serves correctly.

  • Flash Gordon posted at 5:41 am on Sun, Feb 16, 2014.

    Flash Gordon Posts: 1484

    "That location" has been extremely unsuccessful since Rustler's Roost vacated the spot. The only reason subsequent food businesses have failed there is because ALL have not followed the Roost's model, or the Nook's, Down the Street, and Michael D's for that matter. Good food and plenty of it, good price, good service.....

    Too bad Java couldn't acquire the Sandwich shop and Pita Pit next door for....expansion:) Best of luck with your new digs....here's hoping for bigger and better.

  • manana posted at 5:12 am on Sun, Feb 16, 2014.

    manana Posts: 179

    Better parking, better facilities, better everything - except location. Every business that tried it there failed miserably. Hopefully that won't be the case with such an iconic business in Cda. Won't matter to me because I drive but I wonder about the summer folks. They'll also have to make certain they maintain the same "feel." If they actually own the spot downtown they'd be smart to keep it and rent it out. The move is a gamble.

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