Black Friday means big sales - Coeur d'Alene Press: Local News

Black Friday means big sales

Weekend numbers give businesses reason for optimism

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Posted: Tuesday, November 29, 2011 12:00 am

COEUR d'ALENE - Let's give it up for aggressive consumerism.

Coeur d'Alene retailers saw jumps in turnout and sales this Black Friday, which some hope indicate an improving economy.

"The industry kind of uses it as a barometer of how the overall sales are going to be," said Dave Harvey, president of Tri-State Outfitters.

Tri-State's Coeur d'Alene store set an all-time record for Black Friday sales last week, Harvey said, beating its last record by 20 percent.

Usually Black Friday isn't the store's biggest sales day, he said.

But this year, it was.

"It really exceeded all of our expectations," Harvey said.

The business had expected a healthy turnout because of the store's recent addition of ski equipment, he said, though the success might also stem from more folks hunting for deals on practical items like jeans, which were among the most popular items of the day.

Harvey also gives credit to the store's usual giveaway of free wool socks to the earliest risers.

"I think it's an extra incentive, getting something for nothing," he said.

Target saw close to 1,000 storm the store's Black Friday sale, said Greg Foley, Coeur d'Alene store team leader.

"It was told that was several hundred better than previous years," he said.

Opening at midnight played a big part in that success, Foley said.

And he wonders if individuals are starting to feel less impact from the recession.

"Customers have definitely become a lot more conscious in terms of waiting for those sales," he said. "But at the same time, I do know for our store, it does feel we're seeing an increase in shopping this time of year, as opposed to last year."

Items like discounted TVs and video game systems were the most popular items on Friday, Foley said.

The gains of the sale, he added, are an obvious boon for the store.

"In retail, sales translate to payroll," Foley said. "It's really nice to give additional payroll to our teams with the increase in traffic."

Big 5 Sporting Goods garnered sales just above last year's Black Friday bonanza, said store manager Jack Cunningham.

"It was so close," he said. "And close is a win, because last year (the day's sales) was up big, within 20 percent."

The store's popularity is weather-driven, he said, so he attributes last Friday's crowds to the snow earlier in the week.

The sale garnered more customers, he noted, but most of them made smaller purchases.

"I'd just have to go with the economy," Cunningham offered as explanation. "I had the big items staged and ready to go, the items we normally run out of, and they just sat. But the smaller items just flew."

Gift items like snow boots were popular, he said, while game tables were neglected.

Still, the sale was good for the store, Cunningham said.

"Black Friday is very important to the third quarter, and making the third quarter, so yeah, it's important," he said. "And it shows a positive kickoff to the Christmas season, which is a good thing."

The boost in sales this Black Friday could point to more confidence in the economy, said Regional Economist Kathryn Tacke with the Idaho Department of Labor.

That could mean more growth this upcoming year, she said.

"Last year, a lot of people wanted to save, too, and they didn't come out in quite such big numbers because they couldn't spend the money," Tacke said. "This is probably a good sign."

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5 comments:

  • DeNiles posted at 1:46 pm on Tue, Nov 29, 2011.

    DeNiles Posts: 2450

    Yep, retailers figured out that if they wanted to have any sales at all that they had better go rock bottom on pricing. And it works! No stimulus or bailout, just price wars.

     
  • aayupp posted at 11:21 am on Tue, Nov 29, 2011.

    aayupp Posts: 319

    write on HF!-- the sweatshops all over the world thanks us for our increased spending.

     
  • heatherfeather posted at 10:05 am on Tue, Nov 29, 2011.

    heatherfeather Posts: 297

    Mister d, neither political party gets credit, as both are just sponges for special interest groups.

    What happened was a couple years of belt tightening meant that the plastic-swipers had a little extra funny money on their cute little cards, and added more debt accordingly.

    Black Friday should be a state holiday in China, since they reap the rewards.

     
  • max power posted at 9:06 am on Tue, Nov 29, 2011.

    max power Posts: 559

    *** Obama Gets The Credit Action Alert ***

    It's Comrades Obama's policies that have made this possible. Remember when Joe Biden proclaimed the summer of 2010 as the "Summer of Recovery"? Me too!

    It's being reported by NBC (National Barack Channel), and other lamestream knee pad media outlets that an increasing number of Americans are changing the way Walmart does business. Walmart's senior vice president is reporting they have seen an ernormous spike in the number of consumers shopping at midnight on the first of the month. That's typically when those receiving Federal Food Assistance / Food Stamps have their accounts filled each month. "We'll bring in more staff and make sure all of our registers are open. It's a big day/night for us."

    Obama truly is the Foodstamp President...

     
  • mister d posted at 7:28 am on Tue, Nov 29, 2011.

    mister d Posts: 1531

    Seems to be a trend nationwide. So which poltical party gets the credit or is it something else?

     
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