Alexis LaRose is the owner of Kootenai Family Dental, a growing practice in Coeur d'Alene.
She is trying to change perceptions of dentistry with kindness.
“I truly care about every person who walks in my door and puts their trust in me as a dentist,” LaRose said. “Dentistry is a top 5 fear for people, and I strive to make people truly comfortable, even when they think it's impossible.”
Reef, a 7-year old patient at Kootenai Family Dental, has had a fear — like many people do — of his regular check ups. However, with Kootenai Family Dental that is no longer the case for Reef.
Reef loves his dentist because she helps him not be scared. He knows her, and gets a prize at the end of his visit. For him, Kootenai Family Dental is truly the best.
“Being “the best” means that you are better than lots of other people,” said Reef. “ You have to practice a lot and try really hard.”
Kootenai Family Dental is one of the most popular dental businesses in the region. It was voted No. 1 last year in the Best of North Idaho competition sponsored by North Idaho Business Journal.
"Being voted 'The best' by our community means more to us than we could ever truly describe,” said Nick LaRose, who runs the office. “Every day we come to work hoping to make a positive difference in people's lives, to help them 'Smile More.' When we are not at work, we are trying to be active in our community doing the same thing. We pride ourselves on truly being different than the norm.”
The dental practice is also about giving back to the community through a variety of efforts, including donating thousands of dollars of dental work through its smile makeover program. It also donates money to the Lake City Junior Academy and other nonprofits like H.E.L.P., which assists dogs in the area and Team Hoyt, a nonprofit dedicated to helping people with disabilities compete in road races.
The dental practice features cutting-edge technology to perform a wide array of dental procedures ranging from same day crowns to teeth whitening. Beyond the technology is an effort to make people feel good.
“Patients can be watching Netflix, enjoying a paraffin hand wax dip, or perusing our Comfort Menu,” Alexis said. “We want you to enjoy coming back to the dentist instead of dreading it.”
So what is the secret to success?
“Treat every person as if they are your family, because you never know when you can change someone's life,” Alexis says. “I love what I do.”