Domino's Pizza did something remarkable in today's business world — it changed.
The company revamped its pizza offerings after being ranked as one of the worst pizzas on the market and now is the highest rated pizza, according to the local franchise owners Jim and Missy Hightower.
“It's the best product on the market,” said Jim Hightower, a Coeur d'Alene resident. “The customers told us that our pizza wasn't very good and the company decided to do something about it. They turned around the company by fixing the sauce. They went back to a recipe from the 1990s. People love it.”
With locations in Coeur d'Alene, Hayden, Post Falls and Rathdrum, the pizza giant can reach customers across Kootenai County.
“I love working with young people” said Missy Hightower, who has owned the franchises here since 1998. “From the beginning, I believe in helping others and if you do your best, it will come back to you.”
The Hightowers employ 152 people and they strongly believe in giving back to the community by donating pizza and money to nonprofits, such as TESH and the Boy Scouts of America and other charitable efforts such as Christmas For All and Pastor Tim Remington's Good Samaritan Rehabilitation addiction program,
“We hire TESH workers in our stores,” said Jim Hightower, who previously served on the Coeur d'Alene School District board. “We're a local company that cares about the people of North Idaho.”
They also are an official sponsor of North Idaho College Athletics.
The local stores are the lunch program vendor for the Coeur d'Alene, Post Falls and Lakeland school districts.
The Hightowers also support public education with reading programs that reward students with pizza parties. In the last two years, more than 3,000 pizzas have been given to second graders who read three books during the school year.
“Reading is one of the most important skills you need in life,” said Jim Hightower. “It's rewarding to see young people get excited about reading. Education is very important to us.”