Don’t believe a political word in Facebook ads

Print Article

Voters, beware.

The social media misinformation assault of 2016 could end up being a mere prelude to whatís coming with the 2020 presidential election.

If you vote and you use Facebook, fake news in the form of political advertising on Facebook is coming, likely in tidal wave proportions.

According to a recent article (https://bit.ly/33DWkck) published by The Poynter Institute and later confirmed in other news reports, White House candidates are already spending heavily on Facebook ads that range from misleading to outright lies. Why? Because fact-checkers are forbidden from flagging falsehoods posted by candidates.

Itís true. With Facebook, there is no fact-seeking filter through which video, text and photo political ads run. Whatever campaigners want to say, to claim as the truth, thatís what Facebook users will consume.

According to Facebook Library Ads, one presidential candidate recently promoted 5,883 ads on Facebook in just one month. Can you imagine how many people and how much time it would take for fact-checkers to verify all of those ads? And remember, thatís just one candidate. The leading presidential contenders are all amassing huge warchests, so this is just a tuneup.

Please, be skeptical of every political advertisement on any platform. When it comes to Facebook, be downright cynical.

Facebookís reach can, unfortunately, sway the masses. According to social media industry reports as of Sept. 4:

• Facebook has 2.41 billion active users; 210 million in the U.S. (Thatís two-thirds of the entire U.S. population.)

• Of all the people on the internet, 83 percent of women and 75 percent of men use Facebook.

• 62 percent of 65-and-over internet users are on Facebook; itís 72 percent of those 50 to 64 years old

• 82 percent of college graduates are on Facebook

And yet with all that age and accomplishment and assumed wisdom, many Americans are going to believe whatever Facebook ads are dishing out ó especially if theyíre predisposed to a particular candidate or political philosophy.

Assume youíre being lied to, because thereís a very good chance you are.

Print Article

Read More Editorial

Letís not repeat the John Green mistake

January 17, 2020 at 5:00 am | Coeur d'Alene Press Donít cry for John Green. And please donít try to justify what an impartial Texas jury convicted him of doing. John Green is a tax defier. Put more directly, heís a thief, and heís now facing up to...

Comments

Read More

Hereís a forecast for you: Harris will win

January 15, 2020 at 5:00 am | Coeur d'Alene Press An insurance company that specializes in weather forecasts lost a half-million dollar bet on Saturday. They stand to lose a lot more now. In essence, Spectrum Weather and Specialty Insurance has ca...

Comments

Read More

Urban renewal: It affects every taxpayer

January 12, 2020 at 5:00 am | Coeur d'Alene Press The concept of urban renewal isnít easy to get your head around. And if you really want to get dizzy? Stir some tax increment financing into the equation. This editorial is meant more to explain th...

Comments

Read More

Donít fan the flames of panic

January 10, 2020 at 5:00 am | Coeur d'Alene Press Social media is great at keeping friends and family connected. As a reliable source of breaking news? Not so much. Wednesdayís massive law enforcement response to a report of possible gunshots at L...

Comments

Read More

Contact Us

(208) 664-8176
215 N. Second St
Coeur d'Alene, Idaho 83814

©2020 The Coeur d'Alene Press Terms of Use Privacy Policy
X
X