MEAT: The impossible is happening

Print Article

The Impossible Burger, coming soon to a fast food joint near you.

“Why?” you ask.

“To save the planet,” Impossible Foods, a Silicon Valley start-up that produces plant-based alternatives to animal meat, answers. Its mission statement is brief and bold: “To save meat. And earth.”

Their website states, “We started with the question: what if we could make meat better? Our approach; understand exactly what people love about meat, dairy, and fish, and then explore the plant world for specific ingredients that recreate those experiences — the flavor, the texture, the juicy sizzle. The result? Meat from plants. Good for people, and the planet.”

They go on to explain that something called heme is what makes meat taste like meat, and that they have somehow duplicated nature’s processes and created a plant-based heme via fermentation of genetically engineered yeast. They stir it up with potatoes, wheat, soy, coconut oil and other stuff. Voila, an Impossible Burger slides onto the grill.

Here in Kootenai County, we look forward to the annual North Idaho State Fair. And who among us can resist a walk through the exhibits to get a look at our young people caring for and showing the livestock and crops they have labored over for the past year?

So, what’s in the future? Can we expect to see lines of 4-H and FFA members stirring pots of heme where the livestock pens used to be? Will judges pass from pot to pot sampling heme instead of judging livestock and crop displays?

In the dystopian novel “Brave New World,” Aldous Huxley envisioned a meat alternative called vitaminized beef-surrogate. Are we there yet?

BOB LaRUE

Hauser

Print Article

Read More Letters to the Editor

LAKELAND: Bond vs. levy

August 18, 2019 at 5:00 am | Coeur d'Alene Press Check the facts: Bond = 20 years or Levy = 2 years This “Special Election” for the $70M bond needs to be looked at very carefully when you vote. Renters will not be contributing… If you are a homeow...

Comments

Read More

MUSEUM: Local treasure threatened

August 18, 2019 at 5:00 am | Coeur d'Alene Press In less than 45 days another historic Coeur d’Alene home will be plowed down in favor of new, trendy townhouses. Of course I’m referring to the White House, that grand old home at Eighth and Sherman....

Comments

Read More

SANCTIONS: Assessing the blame

August 18, 2019 at 5:00 am | Coeur d'Alene Press I’ve read with interest the recent articles regarding the North Idaho College Athletic Department’s alleged violations and the sanctions announced by the NWAC. I say “alleged” because it appears that...

Comments

Read More

NIC: President’s game plan

August 18, 2019 at 5:00 am | Coeur d'Alene Press The treatment North Idaho College athletics has received from our conference leadership for league violations is unquestionably excessive. Anyone interested in following the process, from the initial...

Comments

Read More

Contact Us

(208) 664-8176
215 N. Second St
Coeur d'Alene, Idaho 83814

©2019 The Coeur d'Alene Press Terms of Use Privacy Policy
X
X